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New Beer Launches…But Is It Worth Wrestling For?

Roundstone Irish Ale gets the tastebuds going

JUST as you thought you’d seen – and tasted – it all, something new and exciting comes along to grip the imagination.

Roundstone Irish Ale, from Tennent’s NI is a fine ale in the Irish tradition, brewed from 100% malted barley and a blend of three types of hops to deliver a gentle yet distinctive caramelly maltiness.

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At first sip the pint delivers a sweet toffee aroma, but with subtle hop tones and an unusually well-balanced and smooth flavour.

It is a complex taste sensation, but one that is already finding favour with consumers in search of a beer that is as distinctive as it is clean and refreshing.

At 4% ABV Roundstone is seen a robust choice in the market and so is the story that comes with it.

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It is said that, outside Nenagh in County Tipperary, the Armstrong brothers grew up reckless and strong. They took pride in their physical prowess, wrestling and challenging each other to lift ever heavier sacks, churns and bales. Together, they dug the heavy stones from their fields and built long, straight walls which would last for generations.

One day they found two special stones: large, flat and round. They had an idea. They fitted the stones together and began to mill grain from which they brewed an Irish Ale which was as rich and red as rubies. They hoisted barrels of the precious brew onto their backs and onto their wagons and drove into town to share their discovery: when a tavern-keeper asked them what their ale was called they hesitated for just a moment before answering, ‘Roundstone’.

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For information on where you can try this new product and for information on in-bar promotions visit www.facebook.com/RoundstoneAle or follow us on twitter @RoundstoneAle.

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